"A unique combination between a public administration and tourism background."


Tourism is literally in Patrick Polie’s blood because he grew up at his parents’ campsite. It was therefore no surprise that he started to study a tourism management. After this study he switches to a public administration course at Erasmus University Rotterdam and to graduate with a thesis on social self-management.

In his career, he has seen the sector from all sides: a branch organization, a tourist company, as a civil servant, as a municipal councilor and from a few DMO’s and visitor centers. By combining public administration and tourism, he can advise you on organizational, administrative, policy, tourism and marketing challenges. Because of his passion for travel, he has already seen more than 70 countries in the world and this is often a source of inspiration for him. Combined with a love for innovations and digital applications, this is a beautiful mix to create contemporary projects.

In 2014, he supervised the merger between the tourist offices in the Dutch provincie of Zeeland and led the organization for several years with projects such as the creation of innovative inspiration points (inspirational visitor centers), headstrong marketing campaigns (“Not everyone loves Zeeland”) and innovative information techniques (such as the Zeeland Information Distribution System). Since 2018 he has started DestinatieX and supports all kind of destinations.

Bekijk de projecten van Patrick

Amsterdam Metropolitan Area

In the Amsterdam Metropolitan Area (MRA) there are 25 tourist information locations (visitor centers). During an exploration we mapped out the existing situation, described the changing visitor and what this means for physical hospitality in the future.

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At Goeree-Overflakkee we developed a spectacular VVV Inspiration Point where guests can gain inspiration about the island. The Tourist Office contains numerous elements of experience and is unique in the Netherlands.

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We support Achterhoek Tourism in the renewal of various tourist information offices. We do this through a collaboration program, design processes and support in the realization of information points and inspiration points.

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Based on a vision we developed on the DMO, VVV Noordwijkerhout and Marketing Noordwijk have decided to merge. We developed a merger plan and supervised the merger process.

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Inspratie & Blog Patrick