Tourist Inspiration Points Zeeland

Client

Not applicable

Task

Renew the tourist offices from traditional tourist offices to contemporary and interactive inspiration points

Result

Six Inspiration Points: Domburg, Oostkapelle, Kamperland, Renesse, Goes en Terneuzen

Several locations in the province of Zeeland

The assignment

Digitization is an indispensable and important tool today. However, due to the multitude of information, guests lose the overview, which leads to a greater need for personally tailored advice. But in a contemporary way. In 2016 (from our position at VVV Zeeland) we developed a new concept VVV inspiration point in the Netherlands. The first pilot location was in Domburg. An innovative concept, in which the visitor gets an idea of the special experiences in the region through interactive screens, an inspiration reading table, regional stories, moving images and information panels. In addition, inspiration staff are present to further inspire the guest. In the meantime, six tourist offices have been transformed into Inspiration Points in Zeeland.

The result

Those who visit a VVV Inspiration Point in Zeeland will find images, materials and colors that match the DNA of the environment. In Zeeland, a formula has been chosen in which 20% is Zeelandic and 80% has room for local stories. There is a recognizable common thread in the branches, but each has its own themes and stories. For example, Domburg is mainly about bathing culture and Toorop & Mondriaan, while Renesse is about water sports, flooding and nature.

What is especially striking are the various interactive elements. A water pump has been installed in Kamperland (the island has only had a water pipe since 1953 and was previously dependent on water pumps) with which you can illuminate texts while pumping. In Renesse you can look under water with a periscope in the Oosterschelde National Park. Through a wall with peepholes you can experience fragments of the flood. In Domburg you will find an NS route sign, which will roll with tips at the push of a button. In the former “safe” of the building there is now a greenroom where you can take a nice picture. For example in a mussel pan. Goes has stereo viewers that visualize a story. And in Renesse you can lift dinner cloches. There is a dish underneath and on a screen the underlying story is told about the typical Zeeland dishes.