Inspirational destination: Norderney

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A unique destination where the wellness identity has been extensively implemented in tourist destination development.

Norderney, a German Wadden island, is a popular destination for tourists looking for relaxation and wellness. The island has about 6,000 inhabitants and an area of 25 km2. What is special is that the island has had the status of a city since 1948.

In recent years, the island has grown in its reputation as a place for wellness and wellbeing holidays. The island has formal spa status awarded by the European Spa Association and has already won many awards. Norderney consistently applies this identity in its tourism experiences, products and marketing.

Below we give six inspiring examples of how Norderney takes its wellness and spa identity to its destination.

  1. Wellness hotels: Norderney offers a large number of hotels that are specifically aimed at wellness. These hotels offer a range of facilities such as saunas, steam baths, swimming pools and gyms, and often also offer professional massages and beauty treatments. On the beach, some historic bathing carriages have been converted into massage parlours.
  2. Thalasso therapy: Thalasso therapy is a unique form of wellness based on the use of sea water and products. On Norderney you can enjoy a range of thalasso treatments, such as sea baths, sea algae wraps and salt scrubs. But it is also applied in terms of marketing. For example, outdoor activities such as horseback riding, yoga or surfing are positioned as Thalasso Aktiv. The beach as Thalasso Open Air. And the sea air… they call it Champagne Air.
  3. Mud from the Wadden Sea: Norderney uses mud from the Wadden Sea for exfoliating treatments and special products. Mud from the Wadden Sea is considered a rich source of minerals and trace elements that are beneficial to the skin. On Norderney you can enjoy a mud scrub treatment, where the mud is applied to the skin and then rinsed off with sea water.
  4. Yoga and meditation: Norderney offers plenty of opportunities to enjoy yoga and meditation in the open air. There are daily yoga and meditation classes on the beach, and there are also many places where you can meditate and practice yoga in nature. Four Thalasso platforms have been created on the island, where you have a combination of dunes, a viewpoint and a relaxation point.
  5. Bade:haus: A special tourist product on Norderney is the Bade:haus, the largest wellness center in Europe. This is a unique wellness experience where visitors can enjoy the healthy properties of the sea and air. The spa consists of a series of pools, where visitors can sit and breathe healthy sea air. There is a salt bath, sea water baths, a steam bath with sea water and a sea water surf pool. These baths are specially designed to improve health and relaxation, offering a unique way to enjoy the benefits of the sea. The spa also offers various health programs, such as healthy nutrition, fitness and yoga, to provide a complete wellness experience.
  6. Merchandise: Various identity-related products containing mud from the Wadden Sea are available on Norderney, such as mud soap, mud masks and mud creams. These products are made from pure mud from the Wadden Sea and are seen as an effective way to care for and strengthen the skin. But also soap with sea salt or natural plants from the island, island salt, replicas of the old beach carts, etc.

In short: Norderney is an island with a rich wellness culture and this identity is perfectly reflected in the unique tourist products that the island offers. The mud from the Wadden Sea is used for local products such as mud scrub treatments and mud merchandise. These and many other products offer a total experience to enjoy nature and the sea on this German Wadden Island.

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