Merger Noordwijk Marketing & VVV Noordwijkerhout


Noordwijk Marketing & Noordwijkerhout (2019)


Supervise the merger process between Noordwijk Marketing and VVV Noordwijkerhout


Merger of both organizations on 1 June 2019


The question

Noordwijk Marketing and VVV Noordwijkerhout were until recently two Destination Marketing Organizations (DMOs) responsible for destination marketing and hosting in their municipalities. After the municipal merger of Noordwijk and Noordwijkerhout, the two organizations have drawn up a joint vision and expressed an intention to merge. DestinatieX has been asked to fully supervise the merger process.

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exploration or guidance of a merger process?
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