Noordwijk
Client
Noordwijk Marketing & Noordwijkerhout (2019)
Task
Supervise the merger process between Noordwijk Marketing and VVV Noordwijkerhout
Result
Merger of both organizations on 1 June 2019
The question
Noordwijk Marketing and VVV Noordwijkerhout were until recently two Destination Marketing Organizations (DMOs) responsible for destination marketing and hosting in their municipalities. After the municipal merger of Noordwijk and Noordwijkerhout, the two organizations have drawn up a joint vision and expressed an intention to merge. DestinatieX has been asked to fully supervise the merger process.
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exploration or guidance of a merger process?
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