Goeree-Overflakkee
“In 2025, GO will be the most exciting delta nature island of the Rhine-Scheldt Delta.“
Client
VEERO & Pioniers Brouwersdam
Task
Make the Goeree-Overflakkee Recreation Vision concrete
Result
Implementation strategy with tourism action plan
The question
The municipality of Goeree-Overflakkee has drawn up a recreation vision for the island with the visionary goal: By 2025, GO will be the most exciting delta nature island of the Rhine-Scheldt Delta. The Association for Recreational Entrepreneurs Goeree-Overflakkee (VEERO) and the Pioniers Brouwersdam (entrepreneurs collective for the Brouwersdam) share this vision, but also needed to make this vision concrete. In addition, there was a need for their own vision: as an agenda for the coming years, but also as a lobby document for governments.
Our approach
Talks have been held with the boards of both organizations. A strategy document has been drawn up on the basis of this input and desk research.
The result
The result is an implementation strategy in which five spearheads have been identified, such as identity development, the foundation in order, nature experience, Brouwersdam and a vital coast. The document mentions a strategy, but also very concrete applications of it. The document has been taken over by the municipality. In consultation with both organizations, an increase in the tourist tax has been implemented, the storage of which is fully used to realize the strategy.