Green Runner Amsterdamwerkt!

Client

Municipality of Amsterdam (Amsterdamwerkt!)

Task

Develop an inspiring entrance to the new Green Room in which sustainability is central.

Result

A design for the Green Runner

Amsterdam

The question

Amsterdamwerkt! (part of the municipality of Amsterdam) is a place where anyone who is motivated can gain work experience and thus increase their chances of finding work. Through an internship or training, people can develop themselves for the labor market in various sectors under the supervision of a work supervisor. One of the classrooms has recently been converted into a Green Room. The Green Room focuses on everything related to a sustainable career. Learning, reintegrating and above all inspiring in sustainability. In an accessible way, work is shown that can be done in sustainability and what is happening in this area. From here the idea arose to develop a Green Carpet that connects the entrance and the Green Room. Visitors are brought into the atmosphere about the story related to a sustainable career. On the green carpet, visitors are inspired about the different sectors and job types in which Amsterdamwerkt! offers guidance.

Our approach

We guided the working group of Amsterdamwerkt! in drawing up the briefing, selection of designer and execution party, the design process and drawing up a budget and project plan. We also provided support in the purchasing process and content creation.

The result

The design process has been completed, the budget has been drawn up and the project is now ripe for decision-making.