Laag Holland (province of North-Hollland; Netherlands)
Client
Municipalities region Waterland
Task
Explore how the tourist structure can be strengthened
Result
Plan of approach
The question
In 2022 we already wrote an advisory report for the Laag Holland region (with destinations such as Marken, Volendam, Edam, the Beemster, Monnickendam, Purmerend and the Zaanstad) called (S)Laag Samen. The report identified five challenges for the region and four strategic tasks. One of these challenges was about the vulnerable tourist infrastructure and the tourist organizations that are under pressure in the area (particularly in the Waterland part of the region). This makes it difficult to work effectively on other tasks in the field of visitor management, marketing, branding and information management.
The joint municipalities of the Waterland region have requested DestinatieX to conduct an exploration of the structure in the region and to supervise a process with the parties involved themselves.
Our approach
DestinatieX has held separate discussions with all parties and has developed a common approach. This common thread has been re-submitted to the parties and confirmed. Joint discussions were then held about the structure and translated into an accompanying implementation plan. DestinatieX prepared and supervised the discussions between the organizations and also coordinated these with the municipalities (official and administrative).
The result
The result is an implementation plan in which the agreements are recorded, including a multi-year budget, planning and operational actions.