Palau (Micronesia)
An example of the impact of tourists on natural values can be seen at a major attraction on the island: Jellyfish Lake. The lake is full of harmless jellyfish and it is a special experience to swim in this jellyfish lake. Once 8 million jellyfish swam around here, but there were fewer and fewer. The lake was therefore closed for more than a year at the end of 2017, but it is now open again. Because sun block is suspected to be a major cause of the decline, it is no longer permitted to swim in the lake with sun block. From 2020, sun block is even completely banned on the island, because it would also affect the coral.
In other words: Palau has many natural values and is actively working to protect this. Palau inspires us because of its approach to keeping the economy (tourism) and ecology in balance, with the highlight being the Palau Pledge.
Palau Pledge
With the large and growing flow of tourists, the economy of Palau is being strengthened. But a more sustainable approach was necessary to ensure that tourism would not become an ecological disaster. The Havas agency was asked to work out a campaign.
The challenge here was the quite different cultural approaches to traveling between the different Asian target markets. It was therefore decided to appeal to the ‘humanity’ of the tourist. That is why it was decided to ask tourists to do something “for those who come after us”: the children of Palau. Because who can be against leaving a better world for our children?
The Palau Pledge has been widely translated into means of communication, signing and campaigns. But the inhabitants of Palau themselves have also made the statement: from the president to the inhabitants. The program has been translated into a broad education program with education programs in primary and secondary schools. And finally in a series of legal instruments to take action against tourists who violate the rules and thus the content of the statement.
Nature protection from your own identity
For example, there is a legend about the Ngerchokl river lake that would have its origin as “a fountain of youth”. This is supposed to have come as a reward for an older couple who would have planted a ti plant. Later an older woman and her granddaughter find the place. The older woman rejuvenated after bathing. But the granddaughter moans about the loss of the “old-self” of her grandmother and finally convinced her to reverse the process. These stories are therefore applied as a lesson for the economic and environmental challenges that Palau faces today.An example is the campaign that is linked to the Palau Pledge. Here an explicit link is made with myths and legends and a major role is reserved for a giant.
The Micronesian Challenge
The protection of natural and cultural values is not limited to Palau. There is cooperation between different countries within Micronesia through The Micronesian Challenge. The aim is to effectively maintain at least 30% of the marine coastline and 20% of the territorial waters. This may not seem like much, but only 10% has been agreed internationally.
More information
More information about Palau can be found at the following websites:
- Palau Pledge: www.palaupledge.com
- Touristic website Palau: www.pristineparadisepalau.com