Duin- en Bollenstreek
Client
Economic Board Duin- en Bollenstreek & Stichting Promotie Duin- en Bollenstreek
Task
Explore the way in which regional marketing can be organized in the Duin- en Bollenstreek (Dune and Bulb region)
Result
Report on the assignment, tasks, organizational scenarios and preconditions to arrive at an implementing organization.
The question
Regional branding and marketing for the Duin- en Bollenstreek (Dune and bulb region) focuses on residents, companies and visitors. In 2019, the Economic Board Duin- en Bollenstreek formulated an organizing principle (strategic framework) and made concrete details of possible (executive) actions. Regional marketing is also about regional branding. In other words: integral marketing.
DestinatieX was asked to explore how the regional marketing and branding of the Dune and Bulb region can be organized.
Our approach
We have discussed the assignment with numerous stakeholders from various sectors (agro-food, space, tourism, retail, etc.), the existing VVV / marketing organizations and the official and administrative representatives in the Duin- en Bollenstreek. We spoke with them about the tasks, the brand, organizational forms and governance.