Landal De Lommerbergen (municipality of Beesel)
Municipality of Beesel, Limburg Marketing & Landal De Lommerbergen
Develop a future-oriented reception / inspiration point for Landal De Lommerbergen and the municipality of Reuver
In the municipality of Beesel, the interpretation of physical hospitality is being re-examined. Three issues play a role in this for the municipality of Beesel and Limburg Marketing: the changing needs of guests in the field of information provision, a declining number of visitors at the location in the center of Reuver and a large-scale renewal at Landal De Lommerbergen. This park is home to almost 95% of all residents in the municipality.
For the three parties (municipality of Beesel, Limburg Marketing and Landal De Lommerbergen) this was the reason to consider how these developments could be brought together in a new inspiration concept. The purpose of this is to inspire guests about the possibilities of the area and to do more than they had planned in advance.
DestinatieX has been asked to contribute ideas in this process and to support the realization of a contemporary inspiration point in combination with a new reception for Landal De Lommerbergen. We have developed an approach with the joint parties to determine DNA and themes. In addition, the wishes and required functionalities have been identified. This resulted in a briefing for the designer.
We supervised the design process and translated the result into a project plan with budget, which was submitted to the municipal council for decision-making.
The result so far is a Preliminary Design that has also been calculated and provided with a budget. The dragon theme is central to the design: a reference to the dragon sign in the municipality. Every seven years there is a grand open air spectacle about the legend of George and the dragon and the dragon sign has been designated an intangible heritage. The dragon can be found in various places in the municipality. There are dragon eggs with interactive elements, a large dragon tail in the room and dragon legs that light up and provide information when you put your hand on it.
The project plan has been submitted for decision to the Beesel municipal council, which has unanimously approved it. Preparations are currently underway for the realization of the plan.
In de media
Artikelen over Inspiratiepunt Beesel & Landal De Lommerbergen:
R&T Magazine/NRIT: Slimme samenwerking bungalowpark De Lommerbergen voor VVV-belevingspunt (maart 2021)