Vision; a common
dot on the horizon.

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33°57'46.5"S, 18°24'36.4"E

A clear vision and strategy help you create a common goal with which to develop your destination in a focused, united way.

Vision & Strategy Development

A clear vision and strategy help you create a common goal with which to develop your destination in a focused, united way.
With today’s demographic, technological and social developments, visitors’ behaviour and needs are constantly changing, and the expectations of governments, businesses and other stakeholders are changing with them. Your destination and organisation have to adapt to survive. A clear vision—based on your destination’s identity—is a crucial tool to formulate a common ambition. With our broad experience, fresh perspective and knowledge of destinations worldwide, we can help find your destination’s dot on the horizon.

A vision is one thing, but how do you plan to execute it? We can support the translation of visions into concrete implementation strategies and action plans. We ensure that the frameworks, roles and necessary stakeholders are clear and can help drive the execution. We offer support for the organisation of destination marketing or management. We explore the challenges and the support among stakeholders, and provide options for organisational forms and conditions for governance.

To see what we can do for your destination, take a look at our previous projects.

Amsterdam Metropolitan Area

In the Amsterdam Metropolitan Area (MRA) there are 25 tourist information locations (visitor centers). During an exploration we mapped out the existing situation, described the changing visitor and what this means for physical hospitality in the future.

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Duin- en Bollenstreek

After the region has fleshed out a brand strategy for the Duin- en Bollenstreek (Dune and bulb area), DestinatieX was asked to explore how this can be organized.

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Brabantse Wal

De drie gemeenten op de Brabantse Wal werken al met elkaar samen, maar willen ook aan de slag met destinatiemarketing. We hebben een verkenning uitgevoerd naar de opgaven, de mogelijke aanpak en de organisatiestructuur.

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Arnhem & Nijmegen

Toerisme Veluwe Arnhem Nijmegen had behoefte aan een nieuwe visie op persoonlijk en inspiratievol gastheerschap. In de visie hebben we een kader ontwikkeld en doorvertaald in vijf typen gastheerschap voor de toekomst.

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De VVV Goeree-Overflakkee had behoefte aan een nieuwe visie voor de organisatie die inspeelt op de veranderende omgeving (gast, stakeholders, gemeente etc.). Resultaat is een ambitieuze meerjarenvisie voor de VVV waarmee diverse ontwikkelingen in gang zijn gezet.

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We have developed a vision on island marketing for Schouwen-Duiveland. We conducted interviews with stakeholders and made recommendations for implementation and the associated organizational structure.

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Based on a vision we developed on the DMO, VVV Noordwijkerhout and Marketing Noordwijk have decided to merge. We developed a merger plan and supervised the merger process.

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Feel free to contact us for a quick chat or an exploratory meeting.

Use our contact form or call Patrick on +31 – 6 466 35 646.