Interim; a temporary,
fresh outlook

The Waterland region has a tourist structure in which many parties are responsible for marketing and information. DestinatieX has been asked to explore how this structure can be made more effective.

Based on a vision we developed on the DMO, VVV Noordwijkerhout and Marketing Noordwijk have decided to merge. We developed a merger plan and supervised the merger process.

On the island of Goeree-Overflakkee there were (until April 1, 2019) two organizations that carried out the marketing on the island: VVV and Eilandmarketing (part of the municipality). We conducted a survey, guided the discussions and wrote the multi-year plan.

In Flanders, various information offices are starting a renewal process to make the switch from information to inspiration. We coach a number of these information offices to come up with a project.

We support Achterhoek Tourism in the renewal of various tourist information offices. We do this through a collaboration program, design processes and support in the realization of information points and inspiration points.

There are 33 Tourist Transfer Points in the Achterhoek region. The wish was to develop these locations into a contemporary form, in which entrepreneurs will also play a more important role.

VVV Noordwijkerhout and Noordwijk Marketing have decided to merge on the basis of a new joint vision. DestinatieX has been asked to fulfill the management role for both organizations and to supervise the merger process.

We support the Province of South Holland in interim capacity for the role of tourism policy officer. Themes such as destination management, data & research and regenerative tourism play a role in this.

On the island of Goeree-Overflakkee, the municipality and VVV have joined forces in the new Island Marketing Foundation Goeree-Overflakkee. DestinatieX has been asked to start up the new foundation and temporarily fill in the management role.