Today’s visitor (resident or guest) wants to spend the scarce leisure time as optimally as possible. They are looking for new experiences and carefree moments of happiness. Experiences that touch you emotionally because, for example, they surprise you, enrich you, connect with like-minded people or simply offer entertainment. In other words: visitors are looking for experience and inspiration.
In addition, visitors increasingly want to gain authentic experiences. You can do this by offering experiences that logically match the identity of a destination. By having a good image of your identity, you can stay close to the values of your destination and also create distinctive character. You can load this identity with local stories: stories about places, products, people or sagas and legends. And you can transform these stories then to experiences. By offering authentic and identity-related experiences, the visitor will more appreciate the destination, become more loyal and share the positive experiences with others.
DestinatieX can support in the development of authentic experience projects. This includes making routes experienceable, experience receptions or the interactive experience of a recreational area. We can think along in concept development or we can fully supervise and implement the project.
Inspiration of visitors
We also apply the trend of experience and authenticity to physical hospitality. Especially in a time where sometimes everything seems to go digitally, we see that visitors value a personal approach. If a tourist information point or visitor center (or VVV in Dutch) wants to remain relevant in the future, it is important to offer added value in relation to digital channels. This can be done by telling stories, offering optimal service and mixing physically and digitally in a logical manner. But above all: by offering customized inspiration.
At various destionations in the Netherlands we are transforming tourist information points/visitor centers into contemporary inspiration points, brand stores or experience centers. We can also contribute ideas to the development of an information- or inspiration strategy or alternative ways of hospitality, in a way that visitors can access actual information and inspiration at any time and place.
Curious about what we can do for your destination? View our experience and inspiration projects.
De VVV in Ulft is gevestigd op en integraal onderdeel van het DRU Industriepark. Op een centrale locatie op het industriepark wordt een nieuw inspiratiepunt gerealiseerd dat aandacht zal besteden aan het DRU Industriepark, de grens, het landschap, de Oude IJssel en de Achterhoek.Lees verder
Amsterdam Metropolitan Area
In the Amsterdam Metropolitan Area (MRA) there are 25 tourist information locations (visitor centers). During an exploration we mapped out the existing situation, described the changing visitor and what this means for physical hospitality in the future.Lees verder
At Goeree-Overflakkee we developed a spectacular VVV Inspiration Point where guests can gain inspiration about the island. The Tourist Office contains numerous elements of experience and is unique in the Netherlands.Lees verder
Noordwijk & Noordwijkerhout
De VVV Noordwijkerhout en Noordwijk Marketing hebben op basis van een nieuwe gezamenlijke visie besloten te fuseren. DestinatieX is gevraagd de directierol voor beide organisaties in te vullen en het fusieproces te begeleiden.Lees verder
Do you want the stories, products and identity of yours
to make the destination experienceable and inspiring?
Then contact us!
Use our contact form or call Patrick on +31 – 6 466 35 646.Contact